ON MIDDLE EAST FDI TRENDS AND CHANGES

On Middle East FDI trends and changes

On Middle East FDI trends and changes

Blog Article

Studies claim that the success of international businesses in the Middle East hinges not merely on monetary acumen, but in addition on understanding and integrating into regional cultures.



A lot of the existing literature on risk management strategies for multinational corporations emphasises particular uncertainties but omits uncertainties that are difficult to quantify. Certainly, plenty of research in the international administration field has been dedicated to the management of either political risk or foreign currency exchange uncertainties. Finance and insurance coverage literature emphasises the risk factors for which hedging or insurance coverage instruments can be developed to mitigate or move a company's danger exposure. However, current research reports have brought some fresh and interesting insights. They have sought to fill an element of the research gaps by providing empirical information about the risk perception of Western multinational corporations and their administration strategies on the company level within the Middle East. In one investigation after gathering and analysing information from 49 major international companies which are active in the GCC countries, the authors found the following. Firstly, the risk connected with foreign investments is obviously a great deal more multifaceted compared to the frequently analyzed variables of political risk and exchange rate visibility. Cultural risk is perceived as more crucial than political risk, monetary danger, and economic risk. Secondly, even though aspects of Arab culture are reported to have a strong influence on the business environment, most firms find it difficult to adapt to regional routines and traditions.

Despite the political instability and unfavourable fiscal conditions in certain elements of the Middle East, international direct investment (FDI) in the area and, particularly, in the Arabian Gulf has been continuously increasing within the last two decades. The relevance of the Middle East and Gulf markets is growing for FDI, and the associated risk seems to be important. Yet, research on the risk perception of multinationals in the region is limited in quantity and quality, as consultants and lawyers like Louise Flanagan in Ras Al Khaimah would likely attest. Although various empirical research reports have examined the effect of risk on FDI, many analyses have largely been on political risk. However, a fresh focus has surfaced in recent research, shining a spotlight on an often-neglected aspect particularly cultural facets. In these pioneering studies, the authors pointed out that companies and their administration frequently really underestimate the impact of cultural factors because of a lack of knowledge regarding cultural factors. In reality, some empirical studies have found that cultural differences lower the performance of international enterprises.

This social dimension of risk management calls for a change in how MNCs do business. Conforming to regional customs is not just about understanding business etiquette; it also involves much deeper social integration, such as for instance appreciating local values, decision-making styles, and the societal norms that influence company practices and worker conduct. In GCC countries, successful company relationships are made on trust and individual connections rather than just being transactional. Additionally, MNEs can take advantage of adapting their human resource administration to reflect the social profiles of regional workers, as factors influencing employee motivation and job satisfaction differ widely across countries. This involves a shift in mind-set and strategy from developing robust financial risk management tools to investing in social intelligence and local expertise as professionals and lawyers such Salem Al Kait and Ammar Haykal in Ras Al Khaimah would probably suggest.

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